2nd Prize Winner: Make.It National Designathon
Most people don’t spend money based on logic—they spend because of emotions like stress, boredom, happiness, or pressure. Traditional finance apps tell you what you spent, but not why.
LUMO is a personal finance journal that connects your emotions to your money habits. It helps you log expenses, reflect on emotional triggers, and build healthier habits through self-awareness—not guilt. Think of it as combining a budgeting app with the support of a kind, understanding coach 🧘♀️💬
The Design Challenge
How can personal finance feel human, friendly, and non-judgmental?
How can we help people understand their spending habits emotionally, not just mathematically?
What would a finance app look like if it focused on mood, mindset, and meaning?
